Ownership transfer leads

A deed transfer is recorded when real property changes hands. The register publishes the document type, the parties, the property, the recording date and the consideration paid, together with any mortgage recorded at the same time. In New York City this is ACRIS; elsewhere it is the county recorder or register of deeds.

The buyer is usually an entity, an LLC formed for the purchase, and the record names the entity, not the person behind it. Matching the entity to its principal or asset manager, then to the person who awards work on the building, turns a deed into a lead.

Portfolio sales, where one buyer takes several buildings at once, are the strongest version of the record: one decision-maker, many buildings, one vendor list being rebuilt.

• NYC ACRIS. Deeds, mortgages and related documents for the five boroughs, searchable and published as open data.
• County recorders and registers of deeds. Every US county records transfers; larger counties publish daily indexes online, smaller ones by request.
• State business registries. Used to resolve the purchasing LLC to its principal or manager.
• UK HM Land Registry. Price paid data and title transfers, published monthly.

The first ninety days after recording. The buyer's business plan for the building, written before closing, is executed in the first year, and vendor decisions come first. Reach the new owner in the month the deed records, before the incumbent vendors have been confirmed or replaced.